GROUP 44 - Music Video 2008/9: Editing Ideas

Friday, 3 October 2008

Editing Ideas

Editing in the music video is almost as essential as the shooting. Unlike normal film-making, editing is what creates the rhythm and feel. Accents in the music need to be represented visually, with sharp cuts and eye catching images. Choosing what to place where is what helps gives the video a personality parallel to the music.

In this video, the song begins with just a low beat. In the video the editing is very slow and steady, showing the setting and the people. When the song begins to pick up and intensify, the video starts editing very quickly in between the setting. Toward the end of the song, there is a low quiet breakdown in which the motion in editing becomes a lot slower, making the returning chorus a lot more effective.


These video focus a lot more on the performance aspect of the video. The first video is rhythmically very odd, and usually one shot will be reveresed and played forward in rapid succession to create the unease of the music. When the rhythm becomes more straight-forward, the editing stays with just one shot and becomes steadier. Toward the end, the huge distorted wall of bass comes in. This is where juxtaposition of a slow motion shot helps to create an odd contrast in the song.



This video has simply one setting and a number of performers. The simplicity of the video is really what gives it its charm, and the rhythm in the performance is what emphasizes the song.


This helps us to understand that performance in the video can be just as important as the editing.

Editing, however, is going to be a big part of making our video. As we have had a very accelarated shooting schedule, it is difficult to focus on any smaller aspects of performance. I imagine shooting will be simply performing the song in one whole take at each time, which means that cutting these together will be key to creating the best video possible.

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